Cravings are by far the number one saboteur of any eating plan, diet, challenge or nutritional program.
They appear at unexpected times and aggressively destroy the most well affirmed dietary intentions.
The good news is that your cravings are guaranteed to diminish and dissipate as you begin to replenish the nutrients in your body. This can take some time. In the interim, we have some tips and suggestions to reduce the impact of your cravings and restore balance to your body and mind.

Let’s begin by deconstructing the craving from a physiological standpoint:

Cravings come from four root sources:

1. Bacterial
Bacterial imbalance in the digestive system can cause raging sugar cravings to feed the yeasts and fungi that need these carbohydrates to survive.

2. Nutritional
Mineral and vitamin deficiencies lead the body to crave foods that provide a burst of energy, or a reliable dose of some missing or depleted nutrients.

3. Emotional
Physiological yearnings for joy, connection, and relaxation often result in cravings for sugar and fat to help calm the physical manifestations of fear, anger, and anxiety.

4. Physical
As humans, we instinctively seek physical pleasure. Our modern sedentary, physically disconnected lifestyle keeps us from physical touch and connection, or finding joy in moving our bodies. We have forgotten that the body is designed to thrive with consistent, enlivening movement. The connection with our body has disappeared and we now encounter feelings of shame and guilt around desires and cravings. The overlap between the sensual pleasures from food and companionship creates confusion resulting in food often becoming a replacement for intimacy.

Below are a few tools to positively and constructively deal with the emergence of any type of craving:

1. Stop fighting
One of the biggest mistakes people make when they change their eating habits, clean up their diets or embark on a new nutritional program is that they eat way too little. This means too little food overall, or insufficient fats and nutritious carbohydrates (both vilified by the media) for their individual needs. Too little fat in the diet is directly correlated with increased sugar cravings and eating too little food in general is not sustainable over the long term. Eventually the body will begin to break down. The body is left depleted and desperate and the mind begins to focus on everything it believes it is being deprived of.

Eat real food, and enough of it, including some nutrient dense carbohydrates and naturally occurring saturated fats. This will build up defenses against the craving, providing the fuel to prevent their appearance, or at least stave off attacks. Our preference is a sustainable nutrition program, where weight management is easy and effortless over the long term, rather than continuously crash dieting to lose weight, only to wreak havoc with the metabolism, gain back more than what was initially lost and, ultimately continue to engage an unhealthy, downward spiral.

Keeping better food choices and options around will help get you through the tougher moments. Remember, grains and sugars are highly addictive. The more you eat, the more you want. ‘Willpower’ or self-control are of little help in the presence of strong neurologically driven ‘needs’. Removing these foods from your immediate surroundings wherever possible is often a good tactic.

Eating a reasonable amount of a food is made easier when this food is not acting like a drug in your body. Eat the good stuff and keep your food as close to its natural state as possible. This way, you are not interfering too much with the addictive center in your brain.

2. Fruit is not the enemy, neither is dark chocolate.
Fruit seems like a poor substitute when you are craving chocolate. When removing processed foods from your diet you may experience severe cravings for something sweet. Worrying about the consequences of a ‘healthier’ treat option (some good quality, dark chocolate or one of our recommended ‘treats and cravings